Advertising and Promotion
Advertising and Promotion
Hackley, Chris; Hackley, Rungpaka Amy
SAGE Publications Ltd
12/2017
384
Dura
Inglês
9781473997981
970
Descrição não disponível.
Chapter 1: Advertising and Promotion Under Convergence Chapter 2: Advertising Theory Chapter 3: Brands and Promotional Communication Chapter 4: The Creative Agency Model Chapter 5: Strategy and Creativity Chapter 6: Media and Audience Planning Chapter 7: Non-Advertising Promotion Chapter 8: Global Advertising Strategy Chapter 9: Brands on the Defensive - Ethics and Regulation for Advertising Chapter 10: Advertising Research
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advertising;promotion;marketing communications;advertising strategy;creative advertising;advertising agency;advertising marketing
Chapter 1: Advertising and Promotion Under Convergence Chapter 2: Advertising Theory Chapter 3: Brands and Promotional Communication Chapter 4: The Creative Agency Model Chapter 5: Strategy and Creativity Chapter 6: Media and Audience Planning Chapter 7: Non-Advertising Promotion Chapter 8: Global Advertising Strategy Chapter 9: Brands on the Defensive - Ethics and Regulation for Advertising Chapter 10: Advertising Research
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
