Brands and Branding
-15%
portes grátis
Brands and Branding
Brown, Stephen
SAGE Publications Ltd
08/2016
296
Mole
Inglês
9781473919525
15 a 20 dias
A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
INTRODUCTION Chapter 1: The Rudiments of Branding PART I: COMPONENTS Chapter 2: Brand Names Matter Chapter 3: Emblems, Slogans, Mascots and More Chapter 4: Brands Tell Stories PART II: COMMANDMENTS Chapter 5: Brands are Living Things Chapter 6: Consumers Beware Chapter 7: Brand Management Chapter 8: Expanding the Brand PART III: CONSTRAINTS Chapter 9: The Brand Stops Here Chapter 10: The Dark Side of the Brand Chapter 11: Pop Goes the Brand CONCLUSION Chapter 12: The Brand Finale
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
INTRODUCTION Chapter 1: The Rudiments of Branding PART I: COMPONENTS Chapter 2: Brand Names Matter Chapter 3: Emblems, Slogans, Mascots and More Chapter 4: Brands Tell Stories PART II: COMMANDMENTS Chapter 5: Brands are Living Things Chapter 6: Consumers Beware Chapter 7: Brand Management Chapter 8: Expanding the Brand PART III: CONSTRAINTS Chapter 9: The Brand Stops Here Chapter 10: The Dark Side of the Brand Chapter 11: Pop Goes the Brand CONCLUSION Chapter 12: The Brand Finale
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
