Business Planning and Market Strategy
-15%
portes grátis
Business Planning and Market Strategy
Valentin, Erhard K.
SAGE Publications Inc
05/2014
272
Mole
Inglês
9781452282152
15 a 20 dias
Covering all the essential topics found in planning texts, guidelines and templates, this book provides insights students and executives need to develop sound and convincing market strategies and business plans that enable businesses to succeed.
Preface Introduction to Part I Chapter 1 - Business Planning and Market Strategy in a Nutshell Chapter 2 - Market Strategy: The Business Plan's Cornerstone Chapter 3- Devising a Business Model Chapter 4 - Getting a Handle on Costs and Financial Prospects Chapter 5 - Strategic Business Planning from Top to Bottom Chapter 6 - Managing the Planning Process Introduction to Part II Chapter 7 - Creating Shareholder Value by Creating Customer Value Chapter 8 - Situation Analysis Concepts and Frameworks Chapter 9 - Reporting Situation Analyses Chapter 10 - Coping with Uncertainties Chapter 11 - Projecting Financial Results and Needs Introduction to Part III Chapter 12 - Writing and Pitching a Business Plan Chapter 13 - Raising Capital and Choosing a Business' Legal Structure Chapter 14 - Monitoring Performance Appendix: A Sample Plan for Lynn's Hair in Style Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Covering all the essential topics found in planning texts, guidelines and templates, this book provides insights students and executives need to develop sound and convincing market strategies and business plans that enable businesses to succeed.
Preface Introduction to Part I Chapter 1 - Business Planning and Market Strategy in a Nutshell Chapter 2 - Market Strategy: The Business Plan's Cornerstone Chapter 3- Devising a Business Model Chapter 4 - Getting a Handle on Costs and Financial Prospects Chapter 5 - Strategic Business Planning from Top to Bottom Chapter 6 - Managing the Planning Process Introduction to Part II Chapter 7 - Creating Shareholder Value by Creating Customer Value Chapter 8 - Situation Analysis Concepts and Frameworks Chapter 9 - Reporting Situation Analyses Chapter 10 - Coping with Uncertainties Chapter 11 - Projecting Financial Results and Needs Introduction to Part III Chapter 12 - Writing and Pitching a Business Plan Chapter 13 - Raising Capital and Choosing a Business' Legal Structure Chapter 14 - Monitoring Performance Appendix: A Sample Plan for Lynn's Hair in Style Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
