Business Planning and Market Strategy
Business Planning and Market Strategy
Valentin, E.K.
SAGE Publications Inc
05/2014
272
Mole
Inglês
9781452282152
15 a 20 dias
510
Introduction to Part I
Chapter 1 - Business Planning and Market Strategy in a Nutshell
Chapter 2 - Market Strategy: The Business Plan's Cornerstone
Chapter 3- Devising a Business Model
Chapter 4 - Getting a Handle on Costs and Financial Prospects
Chapter 5 - Strategic Business Planning from Top to Bottom
Chapter 6 - Managing the Planning Process
Introduction to Part II
Chapter 7 - Creating Shareholder Value by Creating Customer Value
Chapter 8 - Situation Analysis Concepts and Frameworks
Chapter 9 - Reporting Situation Analyses
Chapter 10 - Coping with Uncertainties
Chapter 11 - Projecting Financial Results and Needs
Introduction to Part III
Chapter 12 - Writing and Pitching a Business Plan
Chapter 13 - Raising Capital and Choosing a Business' Legal Structure
Chapter 14 - Monitoring Performance
Appendix: A Sample Plan for Lynn's Hair in Style
Index
Introduction to Part I
Chapter 1 - Business Planning and Market Strategy in a Nutshell
Chapter 2 - Market Strategy: The Business Plan's Cornerstone
Chapter 3- Devising a Business Model
Chapter 4 - Getting a Handle on Costs and Financial Prospects
Chapter 5 - Strategic Business Planning from Top to Bottom
Chapter 6 - Managing the Planning Process
Introduction to Part II
Chapter 7 - Creating Shareholder Value by Creating Customer Value
Chapter 8 - Situation Analysis Concepts and Frameworks
Chapter 9 - Reporting Situation Analyses
Chapter 10 - Coping with Uncertainties
Chapter 11 - Projecting Financial Results and Needs
Introduction to Part III
Chapter 12 - Writing and Pitching a Business Plan
Chapter 13 - Raising Capital and Choosing a Business' Legal Structure
Chapter 14 - Monitoring Performance
Appendix: A Sample Plan for Lynn's Hair in Style
Index