Conducting Focus Groups for Business and Management Students

Conducting Focus Groups for Business and Management Students

Oates, Caroline J.; Alevizou, Panayiota J.

Sage Publications Ltd

12/2017

104

Dura

Inglês

9781473948211

15 a 20 dias

350

Descrição não disponível.
Chapter 1. Introduction
Chapter 2. Understanding Focus Groups
Chapter 3. Basic Components of Focus Groups
Chapter 4. Conducting Focus Groups
Chapter 5. Examples of Focus Groups
Chapter 6. Conclusions
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focus group;focus group research;qualitative data;qualitative research;business research;management research;qualitative method;applied research;practical research;interview research