Consumer Behaviour
-15%
portes grátis
Consumer Behaviour
Sethna, Zubin; Blythe, Jim
SAGE Publications Ltd
08/2016
528
Dura
Inglês
9781473919129
15 a 20 dias
Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding.
PART 1: CONSUMER BEHAVIOUR IN CONTEXT Chapter 1. Understanding Consumer Behaviour Chapter 2. Consumer Behaviour and the Marketing Mix Chapter 3. The Decision Making Process and Brand Interaction Chapter 4. Innovation and Digital Technologies Chapter 5. Consumption in B2C VS. B2B PART 2: PSYCHOLOGICAL ISSUES IN CONSUMER BEHAVIOUR Chapter 6. Drive, Motivation and Hedonism Chapter 7. The Self and Personality Chapter 8. Perception Chapter 9. Learning and Knowledge Chapter 10. Attitude Formation and Change PART 3: SOCIOLOGICAL ISSUES IN CONSUMER BEHAVIOUR Chapter 11. Reference Groups Chapter 12. Age, Gender and Familial Roles Chapter 13. Culture and Class Chapter 14. Ethical Consumption PART 4: CONSUMER BEHAVIOUR IN CONCLUSION Chapter 15. Post-Purchase Behaviour
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding.
PART 1: CONSUMER BEHAVIOUR IN CONTEXT Chapter 1. Understanding Consumer Behaviour Chapter 2. Consumer Behaviour and the Marketing Mix Chapter 3. The Decision Making Process and Brand Interaction Chapter 4. Innovation and Digital Technologies Chapter 5. Consumption in B2C VS. B2B PART 2: PSYCHOLOGICAL ISSUES IN CONSUMER BEHAVIOUR Chapter 6. Drive, Motivation and Hedonism Chapter 7. The Self and Personality Chapter 8. Perception Chapter 9. Learning and Knowledge Chapter 10. Attitude Formation and Change PART 3: SOCIOLOGICAL ISSUES IN CONSUMER BEHAVIOUR Chapter 11. Reference Groups Chapter 12. Age, Gender and Familial Roles Chapter 13. Culture and Class Chapter 14. Ethical Consumption PART 4: CONSUMER BEHAVIOUR IN CONCLUSION Chapter 15. Post-Purchase Behaviour
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
