Corporate Communications
-15%
portes grátis
Corporate Communications
A 21st Century Primer
Fernandez, Joseph
SAGE Publications Inc
11/2004
300
Mole
Inglês
9780761997467
15 a 20 dias
This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stersses the critical importance of communication in brand and organization perception.
Introduction The 21st Century Corporate: In the Beginning Corporate Communications: A Brand New World The Domains of Influence: Audiences, Communities & Publics Advertising: Beyond the Brand Public Relations: Into the Strategy Realm The Traditional Media: Between the Lines The New Media: Across the Digital Divide Business and Non-Profit Organizations: Communication is Commitment Companies and Corporations: Communicating the Corporate The Corporate Communicator and You: From Signposts to Milestones Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stersses the critical importance of communication in brand and organization perception.
Introduction The 21st Century Corporate: In the Beginning Corporate Communications: A Brand New World The Domains of Influence: Audiences, Communities & Publics Advertising: Beyond the Brand Public Relations: Into the Strategy Realm The Traditional Media: Between the Lines The New Media: Across the Digital Divide Business and Non-Profit Organizations: Communication is Commitment Companies and Corporations: Communicating the Corporate The Corporate Communicator and You: From Signposts to Milestones Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
