Doing Research in Business and Management
Doing Research in Business and Management
An Introduction to Process and Method
Remenyi, Dan; Williams, Brian; Money, Arthur; Swartz, Ethne
SAGE Publications Inc
08/1998
320
Mole
Inglês
9780761959502
15 a 20 dias
490
Business and Management Research in Perspective
Philosophical Background to Research
Research Strategies and Tactics
The Research Programme and Process
PART TWO: APPROACH, METHOD AND DATA
The Positivist Approach to Empirical Research
Phenomenology: The Non-Positivist Approach
The Research Process
Collecting Empirical Data
The Questionnaire
The Case Study
The Sample
Statistical Analysis
PART THREE: REPORTING RESEARCH
Ethical Considerations
Writing Up the Research
Evaluation of Masters and Doctoral Degrees
Business and Management Research in Perspective
Philosophical Background to Research
Research Strategies and Tactics
The Research Programme and Process
PART TWO: APPROACH, METHOD AND DATA
The Positivist Approach to Empirical Research
Phenomenology: The Non-Positivist Approach
The Research Process
Collecting Empirical Data
The Questionnaire
The Case Study
The Sample
Statistical Analysis
PART THREE: REPORTING RESEARCH
Ethical Considerations
Writing Up the Research
Evaluation of Masters and Doctoral Degrees