Doing Research in Business and Management

Doing Research in Business and Management

An Introduction to Process and Method

Remenyi, Dan; Williams, Brian; Money, Arthur; Swartz, Ethne

SAGE Publications Inc

08/1998

320

Mole

Inglês

9780761959502

15 a 20 dias

490

Descrição não disponível.
PART ONE: CONTEXT AND PROCESS
Business and Management Research in Perspective
Philosophical Background to Research
Research Strategies and Tactics
The Research Programme and Process
PART TWO: APPROACH, METHOD AND DATA
The Positivist Approach to Empirical Research
Phenomenology: The Non-Positivist Approach
The Research Process
Collecting Empirical Data
The Questionnaire
The Case Study
The Sample
Statistical Analysis
PART THREE: REPORTING RESEARCH
Ethical Considerations
Writing Up the Research
Evaluation of Masters and Doctoral Degrees
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Research Methods for Business & Management