Doing Research in Business and Management

Doing Research in Business and Management

An Introduction to Process and Method

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SAGE Publications Inc






15 a 20 dias


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PART ONE: CONTEXT AND PROCESS Business and Management Research in Perspective Philosophical Background to Research Research Strategies and Tactics The Research Programme and Process PART TWO: APPROACH, METHOD AND DATA The Positivist Approach to Empirical Research Phenomenology: The Non-Positivist Approach The Research Process Collecting Empirical Data The Questionnaire The Case Study The Sample Statistical Analysis PART THREE: REPORTING RESEARCH Ethical Considerations Writing Up the Research Evaluation of Masters and Doctoral Degrees
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Research Methods for Business & Management