Events Management

Events Management

An International Approach

;

SAGE Publications Ltd

10/2016

384

Mole

Inglês

9781473919099

690

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PART ONE: INTRODUCING AN INTERNATIONAL APPROACH TO EVENTS MANAGEMENT Chapter 1: Understanding International Events - Nicole Ferdinand, Stephen J. Shaw and Emelie Forsberg Chapter 2: The International Events Environment - Nicole Ferdinand, Simone Wesner and Yi-Fang Wang PART TWO: INTERNATIONAL EVENTS MANAGEMENT IN PRACTICE Chapter 3: Event Design - Nazia Ali, Nicole Ferdinand and Michael Chidzey Chapter 4: Managing Event Projects - Nigel L. Williams Chapter 5: Building an Events Team - Bruce Johnson Chapter 6: Event Marketing - Rumen Gechev Chapter 7: Event Sponsorship - Paul J. Kitchin Chapter 8: Financing Events - Paul J. Kitchin and Rob Wilson Chapter 9: Risk Management - Brent W. Ritchie and Sacha Reid Chapter 10: Event Evaluation - Jo-anne Tull and Nigel L. Williams PART THREE: CONTEMPORARY ISSUES IN INTERNATIONAL EVENTS MANAGEMENT Chapter 11: Social Media and Events - Alessandro Inversini and Nigel L. Williams Chapter 12: The Sustainability Agenda and Events - Elena Cavagnaro, Albert Postma and Marisa P. de Brito Chapter 13: A Strategic Approach to International Event Tourism - Adrian Devine and Frances Devine Chapter 14: The Future of International Events - Nicole Ferdinand, Albert Postma and Christian White

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tourism;hospitality;events management;travel;business;marketing;fundraising;sponsorship;globalization;sustainability;practitioner;events tourism;financing;risk management;social media