Hospitality Management

Hospitality Management

A Brief Introduction

Wood, Roy C

Sage Publications Ltd

04/2015

208

Mole

Inglês

9781446246955

15 a 20 dias

370

Descrição não disponível.
Chapter 1: Where are we going? The nature of hospitality management
Chapter 2: What kind of industry? Structure, strategy and the nature of the hospitality industry
Chapter 3: A people business? Human resources in the hospitality sector
Chapter 4: Is your room alright? Accommodation management in hospitality
Chapter 5: Are you enjoying your meal? Food and beverage management in hospitality
Chapter 6: Would you like to join our customer loyalty programme? Marketing and consumption in hospitality
Chapter 7: Can I speak to whoever's in charge? The role of management in hospitality
Chapter 8: So you give degrees to waiters? Hospitality management education
Chapter 9: Conclusion: the proof of the pudding?
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hospitality;tourism;hotel;food and beverage;restaurant;accomodation