International and Cross-Cultural Business Research

International and Cross-Cultural Business Research

Lee, Julie Anne; van Herk, Hester; Usunier, Jean-Claude

Sage Publications Ltd

04/2017

200

Dura

Inglês

9781473975880

15 a 20 dias

510

Descrição não disponível.
Chapter 1: Introduction and Overview
Chapter 2: Language and The Role of the Dominant Culture
Chapter 3: Design and Implementation
Chapter 4: Ex-Ante - Methodological Issues in Cross-Cultural Business Research
Chapter 5: Ex-Post - Methodological Issues in Cross-Cultural Business Research
Chapter 6: Strategies for Improving the Relevance of Cross-Cultural Research in International Business
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cross cultural business;cross cultural management;international business;business research;management research;international management;global business;research method;research design;research methodology;international business research