International and Cross-Cultural Business Research
International and Cross-Cultural Business Research
Lee, Julie Anne; van Herk, Hester; Usunier, Jean-Claude
Sage Publications Ltd
04/2017
200
Dura
Inglês
9781473975880
15 a 20 dias
510
Chapter 2: Language and The Role of the Dominant Culture
Chapter 3: Design and Implementation
Chapter 4: Ex-Ante - Methodological Issues in Cross-Cultural Business Research
Chapter 5: Ex-Post - Methodological Issues in Cross-Cultural Business Research
Chapter 6: Strategies for Improving the Relevance of Cross-Cultural Research in International Business
Chapter 2: Language and The Role of the Dominant Culture
Chapter 3: Design and Implementation
Chapter 4: Ex-Ante - Methodological Issues in Cross-Cultural Business Research
Chapter 5: Ex-Post - Methodological Issues in Cross-Cultural Business Research
Chapter 6: Strategies for Improving the Relevance of Cross-Cultural Research in International Business