Marketing Ethics & Society

Chapter 1: Introduction to Marketing Ethics and Society - Lynne Eagle
Chapter 2: Criticisms of Marketing - Lynne Eagle, Stephan Dahl and David R. Low
Chapter 3: Contrasting Perspectives on Marketing Ethics - Stephan Dahl and Fannie Yeung
Chapter 4: Ethical Issues in Marketing Relationships - Lynne Eagle and Stephan Dahl
Chapter 5: Ethics in New Media - Stephan Dahl
Chapter 6: Ethical Consumption - Stephan Dahl and Nadine Waehning-Orga
Chapter 7: Marketing to Young and Vulnerable Consumer Groups - Stephan Dahl and Lynne Eagle
Chapter 8: Promotion of Harmful Products - Lynne Eagle, Debra M. Desrochers, Stephan Dahl, Tracey Mahony and David Low
Chapter 9: Lifestyle, Health and Pharmaceutical Marketing - Mustafa Ebrahimjee, Stephan Dahl and Lynne Eagle
Chapter 10: Tourism, Heritage, Cultural, Arts and Cause-Related Marketing - Lynne Eagle, Tracey Mahony and Stephan
Chapter 11: Ethics in Social Marketing - Lynne Eagle, Stephan Dahl and David Low
Chapter 12: Legislation, Regulation and Ethics - Stephan Dahl and Kathleen Mortimer

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• Vendas e marketing
• Ética dos negócios

business management;ethical challenges;strategic marketing;ethical consumption;consumers;cross-cultural;international