Marketing Research
-15%
portes grátis
Marketing Research
Planning, Process, Practice
Fourali, Chahid; Mohsen, Marwa Gad; Benzo, Riccardo
SAGE Publications Ltd
12/2017
432
Mole
Inglês
9781446294369
15 a 20 dias
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
Part I: Setting Up Marketing Research Chapter 1: (Introduction) Adding Value with Marketing Research Chapter 2: Identifying Marketing-Related (Business) Islsues Chapter 3: Secondary Research: Facts and Theory Part II: Planning Marketing Research Chapter 4: Conceptualising Research: From Secondary to Primary Research Chapter 5: Marketing Research Designs Chapter 6: Sampling Part III: Qualitative Research in Marketing Chapter 7: Qualitative Research Methods: Elements of a Good Design Chapter 8: Determining a Robust Qualitative Research Approach: Reviewing the Methodological and Data Gathering Options Chapter 9: The Merits of Mixed Design Research Methodology: Illustration Through Action Research and Case Studies Chapter 10: From Theory to Practice: Illustrating the Qualitative Research Process Part IV: Quantitative Research in Marketing Chapter 11: Hypothesis Building and Testing Chapter 12: Quantitative Research Methodology Chapter 13: Questionnaire Design and Data Preparation for Analysis Chapter 14: Data Analysis Using Descriptive and Inferential Statistics Part V: Reporting Marketing Research Chapter 15: Discussing Findings, Drawing Recommendations & Conclusions: Writing the Research Report
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Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
Part I: Setting Up Marketing Research Chapter 1: (Introduction) Adding Value with Marketing Research Chapter 2: Identifying Marketing-Related (Business) Islsues Chapter 3: Secondary Research: Facts and Theory Part II: Planning Marketing Research Chapter 4: Conceptualising Research: From Secondary to Primary Research Chapter 5: Marketing Research Designs Chapter 6: Sampling Part III: Qualitative Research in Marketing Chapter 7: Qualitative Research Methods: Elements of a Good Design Chapter 8: Determining a Robust Qualitative Research Approach: Reviewing the Methodological and Data Gathering Options Chapter 9: The Merits of Mixed Design Research Methodology: Illustration Through Action Research and Case Studies Chapter 10: From Theory to Practice: Illustrating the Qualitative Research Process Part IV: Quantitative Research in Marketing Chapter 11: Hypothesis Building and Testing Chapter 12: Quantitative Research Methodology Chapter 13: Questionnaire Design and Data Preparation for Analysis Chapter 14: Data Analysis Using Descriptive and Inferential Statistics Part V: Reporting Marketing Research Chapter 15: Discussing Findings, Drawing Recommendations & Conclusions: Writing the Research Report
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
