New Venture Creation

New Venture Creation

An Innovator's Guide to Entrepreneurship

Crane, Frederick G.; Meyer, Marc H.

SAGE Publications Inc

02/2013

440

Mole

Inglês

9781452257211

15 a 20 dias

Descrição não disponível.
I. DEFINING THE VENTURE 1. Defining Your Industry Focus and the Type of Business You Want to Start 2. Defining the Target Customer: Users and Buyers 3. Defining the Needs of Target Customers: Getting Into Their Hearts and Mind 4. Defining Solutions for Customers: Developing a Product Line and Services Strategy 5. Defining the Business Model for a Venture 6. Positioning and Branding a Venture in the Marketplace 7. A Reality Check on the Venture Concept and the Business Model II. WRITING THE BUSINESS PLAN AND MAKING THE PITCH 8. Financial Sources for Startups and Corporate Ventures 9. Projecting the Financial Performance and Requirements for the Venture 10. Organizing the Venture Team 11. Writing the Business Plan! 12. Making the Pitch Cases
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