Propaganda & Persuasion

Propaganda & Persuasion

O'Donnell, Victoria J.; Jowett, Garth S.

SAGE Publications Inc

04/2014

480

Mole

Inglês

9781452257532

15 a 20 dias

Provides a comprehensive history of propaganda alongside insightful definitions and methods to analyze the propaganda and persuasion students will encounter in everyday life. Used on undergraduate and graduate courses in persuasion, propaganda, and political communication across the world.
Preface Acknowledgments 1. What Is Propaganda and How Does It Differ from Persuasion? 2. Propaganda through the Ages 3. Propaganda Institutionalized 4. Propaganda and Persuasion Examined 5. Propaganda and Psychological Warfare 6. How to Analyze Propaganda 7. Propaganda in Action: Four Case Studies 8. How Propaganda Works in Modern Society References Author Index Subject Index About the Authors
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