Public Affairs Management

VOLUME ONE: INTRODUCTION AND DEFINITION
Introduction - Phil Harris
Dimensions of the Public Affairs/Government Relations Function in Major American Corporations - Barry Baysinger and Richard Woodman
The Public Affairs Functions in American Corporations: Development and Relations with Corporate Planning - James Post et al
New Directions for Corporate Political Strategy - Gerald Keim, Carl Zeithaml and Barry Baysinger
Influence of Public Affairs Offices on Corporate Planning and of Corporations on Government Policy - Robert Dickie
The Evolution of the Corporate Social Performance Model - Steven Wartick and Philip Cochran
Political Aspects of MNE Theory - Jean Boddewyn
Corporate Political Strategy - J.F. Mahon
Strategic Responses to Institutional Processes
Strategic Issues Management - Sandra Waddock and John Mahon
An Integration of Issue Life-Cycle Perspectives
Markets, Hierarchies and the Modern Corporation - Oliver Williamson
An Unfolding Perspective
The Evolution of Agenda-Setting Research - Maxwell McCombs and Donald Shaw
25 Years in the Marketplace of Ideas
International Business Political Behavior - Jean Boddewyn and Thomas Brewer
New Theoretical Perspectives
Buffer or Bridge? Environmental and Organizational Determinants of Public Affairs Activities in American Firms - Martin Meznar and Douglas Nigh
Strategic Analysis in Political Markets - Patrick Butler and Neil Collins
Why Companies Hire Lobbyists - Kevin Moloney and Grant Jordan
Research in Corporate Political Action - Kathleen Getz
Integration and Assessment
Tracing the Parallel Evolution of Public Affairs and Public Relations - C.S. Fleisher and N.M. Blair
An Examination Practice, Scholarship and Teaching
VOLUME TWO: STRATEGY
Strategic Planning for Public Affairs - Thomas Marx
Political Marketing - Andrew Lock and Phil Harris
Vive le Difference!
Corporate Social Performance and Corporate Financial Performance - Jennifer Griffin and John Mahon
25 Years of Incomparable Research
Machiavelli's Legacy to Public Affairs - Phil Harris, D. Moss and N. Vetter
A Modern Tale of Servants and Princes in U.K. Organizations (Journal of Communication Management 3, 3: 201-217)
Interest Niches and Policy Bandwagons - Frank Baumgartner and Beth Leech
Patterns of Interest Group Involvement in National Politics
Issues Management - Robert Heath
Its Past, Present and Future
Pursuing Strategic Advantage through Political Means - Douglas Schuler, Kathleen Rehbein and Roxy Cramer
A Multivariate Approach
Determinants of Political Strategies in U.S. Multinationals - Amy Hillman
Politicians on the Board of Directors - Amy Hillman
Do Connections Affect the Bottom Line?
Future Directions for Issues Management - Steven Wartick and Pursey Heugens
Corporate Political Strategies - Amy Hillman, Gerald Keim and Douglas Schuler
A Review and Research Agenda
Issues Management, Systems and Rhetoric - Shannon Bowen and Robert Heath
Exploring the Distinction between Ethical and Legal Guidelines at Enron
The Corporate Context of Lobbying Activity - Holly Brasher and David Lowery
Business Ethics without Stakeholders - Joseph Heath
Corporate Social Responsibility Communication - Mette Morsing and Majken Schultz
Stakeholder Information, Response and Involvement Strategies
Protecting Organization Reputations during a Crisis - W. Timothy Coombs
The Development and Application of Situational Crisis Communication Theory
The Effects of the Governance Environment on the Choice of Investment Mode and the Strategic Implications - Shaomin Li and Larry Filer
Why Do Organized Interests Lobby? A Multigoal, Multicontext Theory of Lobbying - David Lowery
Political Environments and Business Strategy - Gerald Keim and Amy Hillman
Implications for Managers
VOLUME THREE: GLOBALIZATION
The Growth of the Political Marketing Industry and the California Initiative Process - Shaun Bowler, Todd Donovan and Ken Fernandez
Corporate Political Strategy and Foreign Competition - Douglas Schuler
The Case of the Steel Industry
The European Business Interest and the Nation State - David Coen
Large Firm Lobbying in the European Union and Member States
The Hustle - Alex Warleigh
Citizenship Practice, NGOs and 'Policy Coalitions' in the European Union
The Acceptance, Relevance and Dominance of Lobbying and the European Union Commission - Peter Koeppl
A First-Time Survey of the European Union Commission's Civil Servants
Exchanging Access Goods for Access - Pieter Bouwen
A Comparative Study of Business Lobbying in the European Union Institutions
An Integrated Model, the Evolution of Public Affairs down under - Geoff Allen
Public Affairs in North America - John Holcomb
Probing Theoretically into Central and Eastern Europ - Klaus Mayer and Mike Peng
Transactions, Resources and Institutions
Corporate Political Action in China and America - Yongqiang Gao
A Comparative Perspective
Transnational Political Alliances - Scott Kennedy
An Explanation with Evidence from China
The Strategic Management of Government Affairs in China - Yi-Ru Regina Chen
How Multinational Corporations in China Interact with the Chinese Government
The Internalization of the Public-Affairs Function in U.S. Multinational Enterprises - Jean Boddewyn
Business Groups in Emerging Markets - Tarun Khanna and Yishay Yafeh
Paragons or Parasites?
Perspectives of Communication in the Australian Public Sector - Leanne Glenny
Creating a Public Affairs Function in Countries without a Public Affairs Culture - Fruzsina Harsanyi and Susan Schmidt
VOLUME FOUR: CRITICAL ISSUES IN PUBLIC AFFAIRS
BSE and Marketing Communication Myopia - Phil Harris and Nicholas O'Shaughnessy
Daisy and the Death of the Sacred Cow
The Role of Corporate Social Responsibility in the Football Business - Tim Breitbarth and Phil Harris
Towards the Development of a Conceptual Model
Promoting Multiple Policies to the Public - Stephanie Finnel, Americus Reed II and Karl Aguino
The Difficulties of Simultaneously Promoting War and Foreign Humanitarian Aid
'You Wouldn't Know It Had Alcohol in It until You Read the Can' - Sandra Jones
Adolescents and Alcohol-Energy Drinks
The Europeanization of the British Political Marketplace - Patrick Butler, Neil Collins and Richard Speed
Eurocratizing Enlargement, European Union Elites and NGO Participation in European Environmental Policy - Lars Hallstrom
Corporate Reputation - John Mahon
A Research Agenda Using Strategy and Stakeholder Literature
What's in a Name? Reputation-Building and Corporate Strategy - Charles Fombrun and Mark Shanley
The Empirical Study of Public Affairs - Jennifer Griffin
Global Rules and Private Actors - Andreas Georg Scherer, Guido Palazzo and Dorothee Baumann
Toward a New Role for the Transnational Corporation in Global Governance
The Five Capabilities of Socially Responsible Companies - Leeora Black and E.J. Haertel
Political Marketing Management and Theories of Democracy - Stephen Hennenberg, Margaret Scammell and Nicholas O'Shaughnessy
Global Strategy and the Collaboration of MNEs, NGOs and Governments for the Provision of Collective Goods in Emerging Markets - Jonathan Doh and Jean Boddewyn
Does Stakeholder Orientation Matter? The Relationship between Stakeholder Management Models and Firm Financial Performance - Shawn Berman et al
New Tools to Foster Corporate Social Responsible Behaviour - Anotonio Tencatti, Francesco Perrini and Stefano Pogutz
Exploring the Management of the Corporate Public Affairs Function in a Dynamic Global Environment - Danny Moss et al

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• Gestão e técnicas de gestão
• Serviço civil e sector público
• Administração pública