Public Information Campaigns and Opinion Research

Foreward - Hans-Dieter Klingemann and Andrea R[um]ommeleKarlheinz Reif
Campaigns and Surveys - Hans-Dieter Klingemann and Andrea Rommele
An Introduction
PART ONE: COMMUNICATING THE MESSAGE: THEORETICAL APPROACHES
Information and Communication Campaigns - Katrin Voltmer and Andrea Rommele
Linking Theory to Practice
Modeling and Evaluating Public Relations Campaigns - Barbara Baerns and Juliana Raupp
Towards a Theory of Campaigns - Michael Schenk and Thomas Dobler
The Role of Opinion Leaders
PART TWO: PLANNING AND IMPLEMENTING NATIONAL CAMPAIGNS
The Importance of Research in Planning and Developing Communications Campaigns - Malcolm Rigg
The UK Government Home Office Smoke Alarms Campaign
Planning and Implementing a National Campaign - Simon Rayner
Two Campaigns by the National Farmers Union
Public Opinion Information and Campaign Strategies - Ronald L Holzhacker
An American Case Study
PART THREE: PLANNING AND IMPLEMENTING INTERNATIONAL CAMPAIGNS
Communicating `Europe' - Hans Dieter-Klingemann and Andrea Rommele
Implications For Multi-Level Governance in the European Union
Campaign Practices and Survey Use in the European Commission - Christine Putz
The Eurobarometer Survey
The Role of Survey Research in International Campaigns - Michele Corrado
What Can Be Learnt From Case Studies?
PART FOUR: ASSESSMENT OF EFFECTS
Effective Campaign Assessment - Leon Ostergaard
How to Learn From Your Failures
Using Survey Research to Determine the Effects of a Campaign - Klaus Schonbach
Using Market Research Techniques to Determine Campaign Effects - Rolf Pfleiderer
CONCLUSION
Using Survey Research in Campaigns - Hans-Dieter Klingemann and Andrea Rommele
A Summary and Checklist for the Student and Campaign Practitioner

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• Estrutura e processos políticos

Political Marketing;New Media & Communication Technology