Qualitative Research in Business and Management

PART ONE: INTRODUCTION
How to Use This Book
Overview of Qualitative Research
PART TWO: FUNDAMENTAL CONCEPTS OF RESEARCH
Chapter 1: Research Design
Chapter 2: Philosophical Perspectives
Chapter 3: Ethics
PART THREE: QUALITATIVE RESEARCH METHODS
Chapter 4: Action Research
Chapter 5: Case Study Research
Chapter 6: Ethnographic Research
Chapter 7: Grounded Theory
PART FOUR: DATA COLLECTION TECHNIQUES
Chapter 8: Interviews
Chapter 9: Participant Observation and Fieldwork
Chapter 10: Using Documents
PART FIVE: ANALYSING QUALITATIVE DATA
Chapter 11: Analysing Qualitative Data: An Overviewing
Chapter 12: Hermeneutics
Chapter 13: Semiotics
Chapter 14: Narrative Analysis
PART SIX: WRITING UP AND PUBLISHING
Chapter 15: Writing up
Chapter 16: Getting Published
PART SEVEN: CONCLUSION
Chapter 17: Qualitative Research in Perspective

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Business research project;Social media research;Business research methods;Business research;Management research;Qualitative data;Qualitative research;Action research;Participant observation;Qualitative techniques