Researching New Media

Researching New Media

van Selm, Martine; Jankowski, Nicholas W

SAGE Publications Inc

01/2050

336

Dura

Inglês

9780761967064

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Researching New Media
An Introduction
PART ONE: RESEARCH DESIGNS
Exploratory Investigations
Descriptive Studies
Causal Designs
PART TWO: RESEARCH TYPES
Interpretive Research
Evaluation Research
Marketing Research
Normative Research
PART THREE: METHODS FOR NEW MEDIA RESEARCH
Survey Research
Content Analysis
Network Analysis
PART FOUR: SPECIAL ISSUES
Reviewing Literature with New Media Tools
Reporting Research Findings
Ethical Issues of New Media Research

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New Media & Communication Technology;Communication Research Methods