Researching New Media
Researching New Media
van Selm, Martine; Jankowski, Nicholas W
SAGE Publications Inc
01/2050
336
Mole
Inglês
9780761967071
Pré-lançamento - envio 15 a 20 dias após a sua edição
An Introduction
PART ONE: RESEARCH DESIGNS
Exploratory Investigations
Descriptive Studies
Causal Designs
PART TWO: RESEARCH TYPES
Interpretive Research
Evaluation Research
Marketing Research
Normative Research
PART THREE: METHODS FOR NEW MEDIA RESEARCH
Survey Research
Content Analysis
Network Analysis
PART FOUR: SPECIAL ISSUES
Reviewing Literature with New Media Tools
Reporting Research Findings
Ethical Issues of New Media Research
An Introduction
PART ONE: RESEARCH DESIGNS
Exploratory Investigations
Descriptive Studies
Causal Designs
PART TWO: RESEARCH TYPES
Interpretive Research
Evaluation Research
Marketing Research
Normative Research
PART THREE: METHODS FOR NEW MEDIA RESEARCH
Survey Research
Content Analysis
Network Analysis
PART FOUR: SPECIAL ISSUES
Reviewing Literature with New Media Tools
Reporting Research Findings
Ethical Issues of New Media Research