Social Media Marketing
-15%
portes grátis
Social Media Marketing
Theories and Applications
Dahl, Stephan
SAGE Publications Ltd
03/2018
296
Mole
Inglês
9781473982345
15 a 20 dias
The Second Edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing whilst taking a thorough refreshment of the cases, examples and the literature.
Part I: Understanding Actors in Social Media Marketing Chapter 1: Consumer Tribes and Communities Chapter 2: Users and Co-creation of Value Chapter 3: Brand and Anthropomorphic Marketing Part II: Understanding Platforms in Social Media Marketing Chapter 4: Traditional Social Media Platforms Chapter 5: Gaming and Hybrid Platforms Chapter 6: Mobile and Location-Based Platforms Part III: Understanding Content in Social Media Marketing Chapter 7: Persuasiveness Chapter 8: Engagement Chapter 9: Electronic Word of Mouth (eWOM) Part IV: Understanding Context in Social Media Marketing Chapter 10: Measurement, Metrics and Analytics Chapter 11: Cross-Cultural Aspects and Implications Chapter 12: Privacy, Ethical and Legal Issues Afterword: Where Next for Social Media Marketing?
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
The Second Edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing whilst taking a thorough refreshment of the cases, examples and the literature.
Part I: Understanding Actors in Social Media Marketing Chapter 1: Consumer Tribes and Communities Chapter 2: Users and Co-creation of Value Chapter 3: Brand and Anthropomorphic Marketing Part II: Understanding Platforms in Social Media Marketing Chapter 4: Traditional Social Media Platforms Chapter 5: Gaming and Hybrid Platforms Chapter 6: Mobile and Location-Based Platforms Part III: Understanding Content in Social Media Marketing Chapter 7: Persuasiveness Chapter 8: Engagement Chapter 9: Electronic Word of Mouth (eWOM) Part IV: Understanding Context in Social Media Marketing Chapter 10: Measurement, Metrics and Analytics Chapter 11: Cross-Cultural Aspects and Implications Chapter 12: Privacy, Ethical and Legal Issues Afterword: Where Next for Social Media Marketing?
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
