Strategic Management in the Media
Strategic Management in the Media
Theory to Practice
Kueng, Lucy
SAGE Publishing
11/2016
256
Dura
Inglês
9781473929494
600
Descrição não disponível.
Chapter 1: Introduction
Chapter 2: The Strategic Context
Chapter 3: Strategic Concepts for the Media Industries
Chapter 4: Strategic Responses to Technological Change
Chapter 5: Creativity and Innovation
Chapter 6: Culture, Mindset and Strategy
Chapter 7: Organisation Structure and Strategy
Chapter 8: Leadership
Chapter 9: Conclusions - The End of the Digital Beginning
Chapter 2: The Strategic Context
Chapter 3: Strategic Concepts for the Media Industries
Chapter 4: Strategic Responses to Technological Change
Chapter 5: Creativity and Innovation
Chapter 6: Culture, Mindset and Strategy
Chapter 7: Organisation Structure and Strategy
Chapter 8: Leadership
Chapter 9: Conclusions - The End of the Digital Beginning
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Kung;Keung;media economics;media business;media strategy;digital innovation;media innovation;creative industries;media ownership;media policy
Chapter 1: Introduction
Chapter 2: The Strategic Context
Chapter 3: Strategic Concepts for the Media Industries
Chapter 4: Strategic Responses to Technological Change
Chapter 5: Creativity and Innovation
Chapter 6: Culture, Mindset and Strategy
Chapter 7: Organisation Structure and Strategy
Chapter 8: Leadership
Chapter 9: Conclusions - The End of the Digital Beginning
Chapter 2: The Strategic Context
Chapter 3: Strategic Concepts for the Media Industries
Chapter 4: Strategic Responses to Technological Change
Chapter 5: Creativity and Innovation
Chapter 6: Culture, Mindset and Strategy
Chapter 7: Organisation Structure and Strategy
Chapter 8: Leadership
Chapter 9: Conclusions - The End of the Digital Beginning
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
