Strategic Management
-15%
portes grátis
Strategic Management
Theory and Practice
Parnell, John A.
SAGE Publications Inc
03/2013
664
Mole
Inglês
9781452234984
15 a 20 dias
The book is designed to be the primary reader in the capstone strategic management course. It can be used in undergraduate or graduate courses, although the style fits the undergraduate market best.
Preface About the Author 1. Fundamentals of Strategic Management 2. Industry Competition 3. The External Environment: Political-Legal and Economic Forces 4. The External Environment: Social and Technological Forces 5. The Organization: Ethics and Corporate Social Responsibility 6. Corporate-Level Strategies 7. Business Unit Strategies 8. Functional Strategies 9. Strategy Formulation 10. Strategy Execution: Structure 11. Strategy Execution: Strategic Change, Culture, and Leadership 12. Strategic Control and Crisis Management Appendix Case Analysis Real-Time Cases Traditional Cases Glossary Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
The book is designed to be the primary reader in the capstone strategic management course. It can be used in undergraduate or graduate courses, although the style fits the undergraduate market best.
Preface About the Author 1. Fundamentals of Strategic Management 2. Industry Competition 3. The External Environment: Political-Legal and Economic Forces 4. The External Environment: Social and Technological Forces 5. The Organization: Ethics and Corporate Social Responsibility 6. Corporate-Level Strategies 7. Business Unit Strategies 8. Functional Strategies 9. Strategy Formulation 10. Strategy Execution: Structure 11. Strategy Execution: Strategic Change, Culture, and Leadership 12. Strategic Control and Crisis Management Appendix Case Analysis Real-Time Cases Traditional Cases Glossary Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
