Sport Star

Sport Star

Modern Sport and the Cultural Economy of Sporting Celebrity

Smart, Barry

SAGE Publications Inc

08/2005

224

Mole

Inglês

9780761943518

15 a 20 dias

350

Descrição não disponível.
Heroism, Fame and Celebrity in the World of Sport
The Development of Modern Sport in Britain and America
The Professionalization of Modern Sport
Media, Sponsorship and Sport Stardom
Corporate Culture and the Branding of the Sport Star
Nike, Michael Jordan and Tiger Woods
Cultures of Sport Stardom
David Beckham and Anna Kournikova
Concluding Remarks
Sport Stars, Authenticity and Charisma
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Sociology of Sport