Unmanageable Consumer

Unmanageable Consumer

Gabriel, Yiannis; Lang, Tim

SAGE Publications Ltd

12/2015

280

Dura

Inglês

9781446298510

15 a 20 dias

Examining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition continues to explore 10 consumer models and encourages analysis of contemporary consumerism.
The Emergence Of Contemporary Consumerism The Consumer As Chooser The Consumer As Communicator The Consumer As Explorer The Consumer As Identity-Seeker The Consumer As Hedonist The Consumer As Victim The Consumer As Rebel The Consumer As Activist The Consumer As Citizen The Consumer As Worker The Unmanageable Consumer
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