Understanding Public Relations

Understanding Public Relations

Theory, Culture and Society

Edwards, Lee

Sage Publications Ltd

05/2018

288

Dura

Inglês

9781473913097

15 a 20 dias

640

Descrição não disponível.
Chapter 1: Starting points: Defining socio-cultural research in public relations
Chapter 2: Public relations as promotion: The production and circulation of meaning
Chapter 3: Public relations, discourse and power
Chapter 4: A political economy of public relations
Chapter 5: Deliberative democracy and public relations
Chapter 6: Public relations and the public sphere
Chapter 7: Public Relations and globalisation
Chapter 8: Public relations as an occupational field: The professional project
Chapter 9: Race and Class in / and PR
Chapter 10: Feminist public relations: Performativity, Black feminism, postfeminism
Chapter 11: Ethics, Public Relations and Society
Chapter 12: Conclusion: Public relations beyond the organisation
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Understanding PR;PR theory;PR and society;PR and culture;Public relations;Public relations campaigns;Promotional PR;Political advertising;Advertising;Marketing