Understanding Research for Business Students

Chapter 1: Introduction to business research Chapter 2: Getting started: choosing your research direction Chapter 3: Writing your research proposal Chapter 4: Searching and critically reviewing the literature Chapter 5: Research philosophies, approaches and strategies Chapter 6: Formulating the research design Chapter 7: Plagiarism and ethics in business research Chapter 8: Doing work-based projects and researching your own organization Chapter 9: Sampling techniques Chapter 10: Secondary data Chapter 11: Social media for research Chapter 12: Interviews and focus groups Chapter 13: Observational research Chapter 14: Questionnaires Chapter 15: Analyzing and managing qualitative data Chapter 16: Analyzing and managing quantitative data Chapter 17: Getting started with IBM SPSS Statistics Chapter 18: Writing up and disseminating your work

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