Doing Focus Groups

Doing Focus Groups

Barbour, Rosaline S.

SAGE Publications Ltd

10/2018

224

Mole

Inglês

9781473912441

147391244X

15 a 20 dias

340

A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.
- 1. Introducing focus groups 2. Focus groups in practice 3. Focus groups in context 4. Research design 5. Sampling 6. Generating data 7. Ethics and engagement 8. Making sense of data 9. Getting the most out of focus groups
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focus group;group research;data collection