Events Management

Events Management

Principles and Practice

Walters, Paul; Rashid, Tahir; Raj, Razaq

Sage Publications Ltd

10/2017

448

Mole

Inglês

9781473948280

15 a 20 dias

830

Descrição não disponível.
PART ONE: EVENTS CONCEPTS AND MANAGEMENT
Chapter 1: Introduction to Events Management
Chapter 2: Events Destinations and Management
Chapter 3: Event Entrepreneurship
Chapter 4: Human Resource Management
PART TWO: EVENTS FINANCE AND LAW
Chapter 5: Financial Management in the Events Industry
Chapter 6: Costing, Pricing and Capital in Events Industry
Chapter 7: Project Management and Financing
Chapter 8: Legal, Security, Safety and Risk Management
PART THREE: EVENTS MARKETING AND MEDIA
Chapter 9: Event Sponsorship
Chapter 10: Marketing Process, Communications and Public Relations
Chapter 11: Brand Co-creation and Social Media
Chapter 12: New Multimedia Technology for Events Organizers
PART FOUR: EVENTS PREPARATION AND OPERATION
Chapter 13: Events Assessing, Planning and Monitoring
Chapter 14: Event Logistics
Chapter 15: Event Production, Design and Lighting
Chapter 16: Crowd Control and Crowd Dynamic
PART FIVE: EVENTS TRENDS AND ISSUES
Chapter 17: Expos, Conferences and Conventions
Chapter 18: Sustainable Festivals and Events
Chapter 19: Long-Term Legacy and Impacts
Chapter 20: The Future of the Events Industry
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event management;event planning;event marketing;event organisation;event logistics;event operation;event industry;conference management;hospitality;project management;event organization