Media Economics

Media Economics

Applying Economics to New and Traditional Media

Hoskins, Colin; Finn, Adam; McFadyen, Stuart M.

SAGE Publications Inc

08/2004

368

Dura

Inglês

9780761930952

15 a 20 dias

620

Descrição não disponível.

Introduction and Overview
Demand and Supply
Markets
Consumer Behavior
Production and Cost
Revenue, Profit, Risk, and Managerial Decisions
Market Structure, Theory of the Firm, and Industrial Organization
Perfect Competition and Monopoly
Monopolistic Competition and Oligopoly
Pricing and Marketing Segmentation
Advertising
Labor Markets
Government Intervention
International Trade
References
Index

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Mass Communication;Media Economics