Stakeholder Marketing
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Stakeholder Marketing
Rees, Patricia L; Harris, Phil
SAGE Publications Inc
09/2050
208
Dura
Inglês
9780761968474
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Introduction
Development of Not-for-Profit Marketing
Non-Governmental Organization Campaigning and Services Marketing within the Modern Public State
Applying the Marketing Audit within Stakeholder Society
Segmentation and the Marketing Mix Using Cases
Market Orientation, Reputation Management, Corporate Identity and Corporate Governance within Modern Society
Implementation
Management and Control
Evolving Communication
E-Marketing/Government, Resistance and NGO Dialogue
Lobbying Pressure Groups, Fund-Raising, Cause Related Marketing, Machiavelli, Milton and Faust
Political Marketing
Pressure and Campaigns
Future Directions and Regulating the Regulators
Development of Not-for-Profit Marketing
Non-Governmental Organization Campaigning and Services Marketing within the Modern Public State
Applying the Marketing Audit within Stakeholder Society
Segmentation and the Marketing Mix Using Cases
Market Orientation, Reputation Management, Corporate Identity and Corporate Governance within Modern Society
Implementation
Management and Control
Evolving Communication
E-Marketing/Government, Resistance and NGO Dialogue
Lobbying Pressure Groups, Fund-Raising, Cause Related Marketing, Machiavelli, Milton and Faust
Political Marketing
Pressure and Campaigns
Future Directions and Regulating the Regulators
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Marketing
Introduction
Development of Not-for-Profit Marketing
Non-Governmental Organization Campaigning and Services Marketing within the Modern Public State
Applying the Marketing Audit within Stakeholder Society
Segmentation and the Marketing Mix Using Cases
Market Orientation, Reputation Management, Corporate Identity and Corporate Governance within Modern Society
Implementation
Management and Control
Evolving Communication
E-Marketing/Government, Resistance and NGO Dialogue
Lobbying Pressure Groups, Fund-Raising, Cause Related Marketing, Machiavelli, Milton and Faust
Political Marketing
Pressure and Campaigns
Future Directions and Regulating the Regulators
Development of Not-for-Profit Marketing
Non-Governmental Organization Campaigning and Services Marketing within the Modern Public State
Applying the Marketing Audit within Stakeholder Society
Segmentation and the Marketing Mix Using Cases
Market Orientation, Reputation Management, Corporate Identity and Corporate Governance within Modern Society
Implementation
Management and Control
Evolving Communication
E-Marketing/Government, Resistance and NGO Dialogue
Lobbying Pressure Groups, Fund-Raising, Cause Related Marketing, Machiavelli, Milton and Faust
Political Marketing
Pressure and Campaigns
Future Directions and Regulating the Regulators
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
