Marketing Research

Marketing Research

A Managerial Approach

Marshall, Al

SAGE Publications Ltd

03/2023

296

Mole

Inglês

9781446256152

15 a 20 dias

Descrição não disponível.

Chapter 1: Introduction to Market Research & the Modern Organisation
Chapter 2: Research Typologies & the Business Issue for Research
Chapter 3: Secondary Research & Marketing Intelligence
Chapter 4: Qualitative Data Collection - Communication & Observation Methods
Chapter 5: Quantitative Data Collection - Communication & Observation Methods
Chapter 6: Target Markets, Sample Design and Sample Size
Chapter 7: Data Collection Instruments - Qualitative and Quantitative Research
Chapter 8: Qualitative Data Analysis - Communication & Observation Methods
Chapter 9: Quantitative Data Analysis - Communication & Observation Methods
Chapter 10: Reporting and Presenting Solutions to the Business Issue
Chapter 11: Ethics, Privacy and New Technology

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Marketing;Marketing Research;Primary Research;Secondary Research;Qualitative Data;Quantitative Data;Data Collection;Analysis