Mass Marketing of Politics

Mass Marketing of Politics

Democracy in an Age of Manufactured Images

Newman, Bruce I

SAGE Publications Inc

08/1999

184

Dura

Inglês

9780761909583

15 a 20 dias

370

Descrição não disponível.
Introduction
The Impact of Marketing on Democracy
From Party Politics to Mass Marketing
The ABCs of Marketing
The Information Highway
Strategy
The Art of Crafting an Image
The Permanent Campaign
The Solution
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Political Marketing;American Government & Politics