Advertising Cultures

Advertising Cultures

Gender, Commerce, Creativity

Nixon, Sean

SAGE Publications Inc

02/2003

184

Dura

Inglês

9780761961970

15 a 20 dias

430

Descrição não disponível.

Introduction
PART ONE: ADVERTISING, CULTURAL INTERMEDIARIES AND CULTURAL ANALYSIS
Advertising and Commercial Culture
PART TWO: COMMERCE AND CREATIVITY
`Purveyors of Creativity'
Advertising Agencies, Commercial Expertise and Creative Jobs
Declasse and Parvenus? The Social and Educational Make-Up of Creative Jobs
The Cult of Creativity
Advertising Creatives and the Pursuit of Newness
PART THREE: GENDER, CREATIVITY AND CREATIVE JOBS
A Homosocial World? Masculinity, Creativity and Creative Jobs
Between Men
Masculinity and the Dynamics of Creative Partnerships
Pleasure at Work
The Gender Ambivalences of Work-Based Sociability
Conclusion

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Advertising;Cultural Studies