Advertising and Promotion
-15%
portes grátis
Advertising and Promotion
Hackley, Rungpaka Amy; Hackley, Chris
SAGE Publications Ltd
11/2014
360
Dura
Inglês
9781446280713
1446280713
15 a 20 dias
800
This textbook introduces the key concepts, methods and issues within advertising and promotion through first-hand examples gathered from leading international advertising agencies and brand campaigns.
Chapter 1: Introducing Advertising and Promotion Chapter 2: Theorizing Advertising Chapter 3: The Brand and Integrated Marketing Communications Planning Chapter 4: Advertising Agencies - Organising Creative Work Chapter 5: Strategy and Creativity Chapter 6: Promotional Media in the Digital Age Chapter 7: Non-Advertising Promotion Chapter 8: International Advertising Chapter 9: Advertising and Promotion - Ethics and Regulation Chapter 10: Research in Advertising
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
This textbook introduces the key concepts, methods and issues within advertising and promotion through first-hand examples gathered from leading international advertising agencies and brand campaigns.
Chapter 1: Introducing Advertising and Promotion Chapter 2: Theorizing Advertising Chapter 3: The Brand and Integrated Marketing Communications Planning Chapter 4: Advertising Agencies - Organising Creative Work Chapter 5: Strategy and Creativity Chapter 6: Promotional Media in the Digital Age Chapter 7: Non-Advertising Promotion Chapter 8: International Advertising Chapter 9: Advertising and Promotion - Ethics and Regulation Chapter 10: Research in Advertising
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
