Advertising Cultures
Advertising Cultures
Gender, Commerce, Creativity
Nixon, Sean
SAGE Publications Inc
02/2003
184
Mole
Inglês
9780761961987
15 a 20 dias
300
PART ONE: ADVERTISING, CULTURAL INTERMEDIARIES AND CULTURAL ANALYSIS
Advertising and Commercial Culture
PART TWO: COMMERCE AND CREATIVITY
`Purveyors of Creativity'
Advertising Agencies, Commercial Expertise and Creative Jobs
Declasse and Parvenus? The Social and Educational Make-Up of Creative Jobs
The Cult of Creativity
Advertising Creatives and the Pursuit of Newness
PART THREE: GENDER, CREATIVITY AND CREATIVE JOBS
A Homosocial World? Masculinity, Creativity and Creative Jobs
Between Men
Masculinity and the Dynamics of Creative Partnerships
Pleasure at Work
The Gender Ambivalences of Work-Based Sociability
Conclusion
PART ONE: ADVERTISING, CULTURAL INTERMEDIARIES AND CULTURAL ANALYSIS
Advertising and Commercial Culture
PART TWO: COMMERCE AND CREATIVITY
`Purveyors of Creativity'
Advertising Agencies, Commercial Expertise and Creative Jobs
Declasse and Parvenus? The Social and Educational Make-Up of Creative Jobs
The Cult of Creativity
Advertising Creatives and the Pursuit of Newness
PART THREE: GENDER, CREATIVITY AND CREATIVE JOBS
A Homosocial World? Masculinity, Creativity and Creative Jobs
Between Men
Masculinity and the Dynamics of Creative Partnerships
Pleasure at Work
The Gender Ambivalences of Work-Based Sociability
Conclusion