Consumer Research Methods

VOLUME ONE: BASIC CONCEPTS IN SOCIAL COGNITION
A Brief History of Morris the Cat - Morris Holbrook
Roots of Marketing and Consumer Research at the University of Chicago - Sidney Levy
Consumer Culture Theory (CCT) - Eric Arnould and Craig Thompson
Twenty Years of Research
Remembering Motivation Research - Mark Tadajewski
Toward an Alternative Genealogy of Interpretive Consumer Research
Cultural Influences on Representations of the Consumer in Marketing Theory - Pauline MacLaran, Margaret Hogg and Alan Bradshaw
Consumer Psychology Annual Review of Psychology - Alice Tybout and Nancy Artz
Beyond Incommensurability? Empirical Expansion on Diversity in Research - Andrea Davies and James Fitchett
Grounded Theory, Ethnography and Phenomenology - Christina Goulding
A Comparative Analysis of Three Qualitative Strategies for Marketing Research
Consuming Morality - Richard Wilk
Positivism and Paradigm Dominance in Consumer Research - Shelby Hunt
Toward Critical Pluralism and Rapprochement
Truth in Marketing Theory and Research - George Zinkhan and Rudy Hirschheim
An Alternative Perspective
The Reconciliation of Humanism and Positivism in the Practice of Consumer Research - Timothy Heath
A View from the Trenches
Qualitative Research in Marketing - Evert Gummesson
Road Map for a Wilderness of Complexity and Unpredictability
Analysis and Interpretation of Qualitative Data in Consumer Research - Susan Spiggle
The Perils of N = 1 - William Wells
Experimentation in the 21st Century - Russell Winer
The Importance of External Validity
Rhetorical Issues in Writing Interpretivist Consumer Research - Margaret Hogg and Pauline Maclaran
VOLUME TWO: TOPICS IN SOCIAL COGNITION: SELF, ATTRIBUTIONS, HEURISTICS AND INFERENCES
Measuring the Quality of Relationships in Consumer Services - Keith Roberts, Sajeev Varki and Rod Brodie
An Empirical Study
An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment - David Gerbing and James Anderson
Index Construction with Formative Indicators - Adamantios Diamantopoulos and Heidi Winklhofer
An Alternative to Scale Development
Status Consumption in Consumer Behavior - Jacqueline Eastman, Ronald Goldsmith and Leisa Reinecke Flynn
Scale Development and Validation
Consumer Perceived Value - Jillian Sweeney and Geoffrey Soutar
The Development of a Multiple-Item Scale
Combating Scale Proliferation - Gordon Bruner
Consumer Lifestyles - Rob Lawson and Sarah Todd
A Social Stratification Perspective
The Influence of Religion on Attitudes towards the Advertising of Controversial Products - Kim Shyan Fam, David Waller and B. Zafer Erdogan
The Influence of Culture on Consumer Impulsive Buying Behavior - Jacqueline Kacen and Julie Anne Lee
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research - Pierre Chandon, Vicki Morwitz and Werner Reinartz
Response Styles in Marketing Research - Hans Baumgartner and Jan-Benedict Steenkamp
A Cross-National Investigation
Quantitative Approaches to Consumer Field Research - Collin Payne and Brian Wansink
Applications of Structural Equation Modeling in Marketing and Consumer Research - Hans Baumgartner and Christian Homburg
A Review
Explaining Internet Banking Behavior - Shumaila Yousafza, Gordon Foxall and John Pallister
Theory of Reasoned Action, Theory of Planned Behavior or Technology Acceptance Model?
Predicting Unethical Behavior - Man Kit Chang
A Comparison of the Theory of Reasoned Action and the Theory of Planned Behavior
On Assuring Valid Measures for Theoretical Models Using Survey Data - Robert Ping Jr.
A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research - Cheryl Burke Jarvis, Scott MacKenzie and Philip Podsakoff
Perspectives on Consumer Decision-Making - Torben Hansen
An Integrated Approach
The Safety of Objects - Aric Rindfleisch, James Burroughs and Nancy Wong
Materialism, Existential Insecurity and Brand Connection
Consumer Choice between Hedonic and Utilitarian Goods - Klaus Wertenbroch and Ravi Dhar
Perceived Value - Sanjeev Agarwal and R. Kenneth Teas
Mediating Role of Perceived Risk
Student Surrogates in Consumer Research Journal - Richard Beltramini
Escaping the Tyranny of Choice - Barbara Fasolo, Gary McClelland and Peter Todd
When Fewer Attributes Make Choice Easier
VOLUME THREE: TOPICS IN SOCIAL COGNITION: COGNITIVE APPROACHES TO ATTITUDES, STEREOTYPING AND PREJUDICE
Convoking the Consumer in Person - Catherine Grandclement and Gerald Gaglio
The Focus Group Effect
Families, Food and Pester Power - David Marshall, Stephanie O'Donohoe and Stephen Kline
Beyond the Blame Game?
Focus Group Research Dynamics and Reporting - William McDonald
An Examination of Research Objectives and Moderator Influences
Personal Interviews in Cultural Consumer Research - Johanna Moisander, Anu Valtonen and Heidi Hirsto
Post?Structuralist Challenges
The Cult of Macintosh - Russell Belk and G lnur Tumbat
Consumers and Their Brands - Susan Fournier
Developing Relationship Theory in Consumer Research
The Spoken and the Unspoken - Craig Thompson, Howard Pollio and William Locander
An Hermeneutic Approach to Understanding the Cultural Viewpoints That Underlie Consumers' Expressed Meanings
The Body Consumed - Soren Askegaard, Martine Cardel Gertsen and Roy Langer
Reflexivity and Cosmetic Surgery
Unpacking the Many Faces of Introspective Consciousness - Stephen Gould
A Meta-Cognitive-Post-Structuralist Exercise
Consumption Experience, Customer Value and Subjective Personal Introspection - Morris Holbrook
An Illustrative Photographic Essay
Giving Voice to the Gift - Mary Ann McGrath, John Sherry Jr. and Sidney Levy
The Use of Projective Techniques to Recover Lost Meanings
Advancing from Subjective to Confirmatory Personal Introspection in Consumer Research - Arch Woodside
The Evolution of the Empowered Consumer - Andrea Davies and Richard Elliott
Remembering Socialism - Breda Luthar
On Desire, Consumption and Surveillance
Between Mothers and Markets - Risto Moisio, Eric Arnould and Linda Price
Constructing Family Identity through Homemade Food
Consumer Survival during the Great Depression - Ronald Paul Hill, Elizabeth Hirschman and John Bauman
Reports from the Field
VOLUME FOUR: BEYOND COGNITION: AFFECT AND BEHAVIOUR
Working Weeks, Rave Weekends - Christina Goulding, Avi Shankar and Richard Elliott
Identity Fragmentation and the Emergence of New Communities
Just Doing It - Lisa Penaloza
A Visual Ethnographic Study of Spectacular Consumption Behavior at Nike Town
Tribal Aspects of Postmodern Consumption Research - Bernard Cova and Veronique Cova
The Case of French In?Line Roller Skaters
Youth Identities in the Global Cultural Economy - Dannie Kjeldgaard
Central and Peripheral Consumer Culture in Denmark and Greenland
Veiling in Style - OEzlem Sandikci and G liz Ger
How Does a Stigmatized Practice Become Fashionable?
The Future Perfect Declined - Pauline Maclaran and Stephen Brown
Utopian Studies and Consumer Research
Ethno-Consumerism - Alladi Venkatesh
A New Paradigm to Study Cultural and Cross-Cultural Consumer Behavior
The Field behind the Screen - Robert Kozinets
Using Netnography for Marketing Research in Online Communities
Consumer Responses to Product Placement in Television Sitcoms - Barbara Stern and Cristel Russell
Genre, Sex and Consumption
Mirrors of Masculinity - Jonathan Schroeder and Detlev Zwick
Representation and Identity in Advertising Images
A Model of Product Discourse - Elizabeth C. Hirschman, Linda Scott and William B. Wells
Linking Consumer Practice to Cultural Texts
Marketing and Literature - Stephen Brown
The Anxiety of Academic Influence
Paradoxes of Consumer Independence - Robert Caruana, Andrew Crane and James Fitchett
A Critical Discourse Analysis of the Independent Traveller

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• Pesquisa de mercado
• Pesquisa e estatística social
• Consumismo