Understanding the Consumer
-15%
portes grátis
Understanding the Consumer
Szmigin, Isabelle
SAGE Publications Inc
03/2003
202
Dura
Inglês
9780761947004
15 a 20 dias
460
Descrição não disponível.
Introduction
The Consumer-Oriented Approach to Marketing
New Products and Their Meanings
Paradoxes of Meaning
Whose Marketplace Is It Anyway?
Innovation and the Creative Consumer
Revisiting the Time of Adoption and Resistance
When Innovation Becomes Creativity
Conspicuous Consumption, Downshifting Reconsumption
Production and Consumption
Conclusion
The Consumer-Oriented Approach to Marketing
New Products and Their Meanings
Paradoxes of Meaning
Whose Marketplace Is It Anyway?
Innovation and the Creative Consumer
Revisiting the Time of Adoption and Resistance
When Innovation Becomes Creativity
Conspicuous Consumption, Downshifting Reconsumption
Production and Consumption
Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Consumer Marketing;Organizational Behavior
Introduction
The Consumer-Oriented Approach to Marketing
New Products and Their Meanings
Paradoxes of Meaning
Whose Marketplace Is It Anyway?
Innovation and the Creative Consumer
Revisiting the Time of Adoption and Resistance
When Innovation Becomes Creativity
Conspicuous Consumption, Downshifting Reconsumption
Production and Consumption
Conclusion
The Consumer-Oriented Approach to Marketing
New Products and Their Meanings
Paradoxes of Meaning
Whose Marketplace Is It Anyway?
Innovation and the Creative Consumer
Revisiting the Time of Adoption and Resistance
When Innovation Becomes Creativity
Conspicuous Consumption, Downshifting Reconsumption
Production and Consumption
Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
