Product Planning Essentials

Product Planning Essentials

Kahn, Kenneth B.

SAGE Publications Inc

11/2000

264

Mole

Inglês

9780761919995

15 a 20 dias

370

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Introduction
Strategy and Process
Organizing People
Opportunity Identification
Concept Generation
Concept Evaluation
Technical Development
Market Planning
Commercialization and Launch
Life Cycle Management
Special Topics in Product Planning
International Issues, Public Policy and Intellectual Property
Product Development Best Practices
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Marketing;Marketing Strategy & Theory