Sales Forecasting Management

Sales Forecasting Management

Understanding the Techniques, Systems and Management of the Sales Forecasting Process

Bienstock, Carol C.; Mentzer, John T.

SAGE Publications Inc

02/1998

288

Dura

Inglês

9780761908234

0761908234

490

Ideal text for MBA level treatment of sales forecasting management it truly integrates both theory and practice. Includes a free demonstration version of the authors' Multicaster software system.
Managing the Sales Forecasting Process Sales Forecasting Performance Measurement Time Series Forecasting Techniques Regression Analysis Qualitative Sales Forecasting Sales Forecasting Systems Benchmarking Studies The Surveys Benchmarking Studies In-Depth Analysis Multicaster Book Version Managing the Sales Forecasting Function
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