Services Marketing and Management
-15%
portes grátis
Services Marketing and Management
Gilmore, Audrey
SAGE Publications Inc
05/2003
216
Mole
Inglês
9780761941583
15 a 20 dias
400
Descrição não disponível.
PART ONE: UNDERLYING THEMES
Underpinning Concepts of Services Marketing Management
Evaluation and Measurements of Services
PART TWO: MANAGING SERVICES
Services Marketing in Specific Contexts
The For-Profit Sector
Services Marketing in Specific Contexts
The Not-For-Profit Sector
Organizational Influences on Services Management
Management Styles and Emphasis for Services Marketing
Internal Marketing in Service Organizations
Management Competencies for Services Marketing
PART THREE: SERVICE MANAGEMENT ISSUES
Contemporary Issues in Services Marketing
Service Marketing Management
What Does the Future Hold?
Underpinning Concepts of Services Marketing Management
Evaluation and Measurements of Services
PART TWO: MANAGING SERVICES
Services Marketing in Specific Contexts
The For-Profit Sector
Services Marketing in Specific Contexts
The Not-For-Profit Sector
Organizational Influences on Services Management
Management Styles and Emphasis for Services Marketing
Internal Marketing in Service Organizations
Management Competencies for Services Marketing
PART THREE: SERVICE MANAGEMENT ISSUES
Contemporary Issues in Services Marketing
Service Marketing Management
What Does the Future Hold?
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Management Sciences;Services Management
PART ONE: UNDERLYING THEMES
Underpinning Concepts of Services Marketing Management
Evaluation and Measurements of Services
PART TWO: MANAGING SERVICES
Services Marketing in Specific Contexts
The For-Profit Sector
Services Marketing in Specific Contexts
The Not-For-Profit Sector
Organizational Influences on Services Management
Management Styles and Emphasis for Services Marketing
Internal Marketing in Service Organizations
Management Competencies for Services Marketing
PART THREE: SERVICE MANAGEMENT ISSUES
Contemporary Issues in Services Marketing
Service Marketing Management
What Does the Future Hold?
Underpinning Concepts of Services Marketing Management
Evaluation and Measurements of Services
PART TWO: MANAGING SERVICES
Services Marketing in Specific Contexts
The For-Profit Sector
Services Marketing in Specific Contexts
The Not-For-Profit Sector
Organizational Influences on Services Management
Management Styles and Emphasis for Services Marketing
Internal Marketing in Service Organizations
Management Competencies for Services Marketing
PART THREE: SERVICE MANAGEMENT ISSUES
Contemporary Issues in Services Marketing
Service Marketing Management
What Does the Future Hold?
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
