Services Marketing and Management
Services Marketing and Management
Gilmore, Audrey
SAGE Publications Inc
05/2003
216
Dura
Inglês
9780761941576
15 a 20 dias
550
Underpinning Concepts of Services Marketing Management
Evaluation and Measurements of Services
PART TWO: MANAGING SERVICES
Services Marketing in Specific Contexts
The For-Profit Sector
Services Marketing in Specific Contexts
The Not-For-Profit Sector
Organizational Influences on Services Management
Management Styles and Emphasis for Services Marketing
Internal Marketing in Service Organizations
Management Competencies for Services Marketing
PART THREE: SERVICE MANAGEMENT ISSUES
Contemporary Issues in Services Marketing
Service Marketing Management
What Does the Future Hold?
Underpinning Concepts of Services Marketing Management
Evaluation and Measurements of Services
PART TWO: MANAGING SERVICES
Services Marketing in Specific Contexts
The For-Profit Sector
Services Marketing in Specific Contexts
The Not-For-Profit Sector
Organizational Influences on Services Management
Management Styles and Emphasis for Services Marketing
Internal Marketing in Service Organizations
Management Competencies for Services Marketing
PART THREE: SERVICE MANAGEMENT ISSUES
Contemporary Issues in Services Marketing
Service Marketing Management
What Does the Future Hold?