SAGE Handbook of Public Relations

Preface - Robert L. Heath
Section One Introduction: Mind, Self, and Society - Robert L. Heath
1: Public Relations in the Enactment of Civil Society - Maureen Taylor
2: Strategic Management of Communication: Insights from the Contingency Theory of Strategic Conflict Management - Augustine Pang, Yan Jin, Glen T. Cameron
3: Seeing the Forest through the Trees: The Behavioral, Strategic Management Paradigm in Public Relations and Its Future - Jeong-Nam Kim and Lan Ni
4: The Cursed Sisters: Public Relations and Rhetoric - ?yvind Ihlen
5: Implications of Complexity Theory for Public Relations: Beyond Crisis - Dawn R. Gilpin and Priscilla Murphy
6: Signs of the Times: Economic Sciences, Futures, and Public Relations - David McKie
7: Publics and Public Relations: Effective Change - Shirley Leitch and Judy Motion
8: Correspondence(s) to Reality: A Reconstructive Approach to Public Relations - Guenter Bentele
9: Dialogue as a Basis for Stakeholder Engagement: Defining and Measuring the Core Competencies - Nigel de Bussey
10: "Keeping it Real"-Anthropological Reflections on Public Relations, Diplomacy, and Rhetoric - Jacquie L'Etang
11: Social Construction and Public Relations - Katerina Tsetsura
12: Public Relations and Power - Peter Smudde and Jeffrey Courtright
13: Power and Public Relations: Paradoxes and Programmatic Thoughts - Robert L. Heath, Judy Motion, and Shirley Leitch
14: "Race" in Public Relations - Lee Edwards
15: Toward an Intersectionality Theory of Public Relations - Jennifer Vardeman-Winter and Natalie T. J. Tindall
16: Does Public Relations Scholarship Have a Place in Race? - Damion Waymer
17: Feminist Scholarship and its Contributions to Public Relations - Brenda J. Wrigley
18: Reflective Management: Seeing the Organization as if from Outside - Susanne Holmstroem
19: Symmetry and Its Critics: Antecedents, Prospects and Implications for Symmetry in a Post-Symmetry Era - Robert E. Brown
20: Strategy, Management, Leadership, and Public Relations - Finn Frandsen and Winni Johanesen
21: Reputation, Communication, and the Corporate Brand - Peggy Simcic Bronn
Section Two Introduction: The Practice of Public Relations as Change Management - Robert L. Heath
22: The Use of Research in Public Relations - Marcia W. DiStaso and Don W. Stacks
23: Reputation Models, Drivers and Measurement - Tom Watson
24: Come Together: Rise and Fall of Public Relations Organizations in the Twentieth Century - Julie K. Henderson
25: Public Relations Identity: Evolving from Academic and Practitioner Partnerships - Bonnie Neff
26: Relationship Management Projects Public Relations Image: Analysis of Living History and Dreams from My Father - Gayle M. Pohl
27: Activism 2.0 - Michael Smith and Denise Ferguson
28: Activism in the 20th and 21st Centuries - Pamela G. Bourland-Davis,William Thompson, and F. Eric Brooks
29: Public Relations Practitioners and the Leadership Challenge - Bruce K. Berger and Juan Meng
30: Embedding Issue Management: From Process to Policy - Tony Jaques
31: Risk Communication - Michael J. Palenchar
32: Community Engagement and Risk Management - Katherine McComas
33: Crisis Communication: A Developing Field - W. Timothy Coombs
34: Expanding the Parameters of Crisis Communication: From Chaos to Renewal - Matthew W. Seeger, Timothy L. Sellnow, and Robert R. Ulmer
35: Red Cross Crisis Communication in the Wake of September 11, 2001 - Kimberly A. Schwartz
36: Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge - James G. Hutton
37: Being Public: Publicity as Public Relations - Kirk Hallahan
38: The Role of Public Relations in Promoting Healthy Communities - Jeffrey K Springston and Ruthann Weaver Lariscy
39: Community Relations and Corporate Social Responsibility - Robert L. Heath and Lan Ni
40: The Nature of Good in Public Relations: what Should Be Its Normative Ethic? - Shannon A. Bowen
41: Military Spokespeople and Democracy: Perspectives from Two Israeli Wars - Margalit Toledano
42: Sports Public Relations - Tom Isaacson
43: Investor Relations - Alexander V. Laskin
44: Public Relations Media - Kirk Hallahan
45: Directions in Social Media for Professionals and Scholars - Michael L. Kent
Section Three Introduction - Robert L. Heath
46: Why Culture is Still Essential in Discussions about Global Public Relations - Robert Wakefield
47: The Local, National, and Global Challenges of Public Relations: A Call for an Anthropological Approach to Practicing Public Relations - Marina Vujnovic and Dean Kruckeberg
48: Cross-National Conflict Shifting: A Transnational Crisis Perspective in Global Public Relations - Juan-Carlos Molleda
49: Globalization and Public Relations: Opportunities for Growth and Reformation - Krishnamurthy Sriramesh
Conclusion and Reflection - Robert L. Heath
Reflections on the Field - Elizabeth L. Toth

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