Global Marketing

Global Marketing

Practical Insights and International Analysis

Farrell, Carlyle

Sage Publications Ltd

09/2015

360

Mole

Inglês

9781446252642

15 a 20 dias

870

Descrição não disponível.

Chapter 1: Global Marketing Explained
Chapter 2: The Cultural Environment
Chapter 3: The Economic & Financial Environments
Chapter 4: Political & Legal Environments
Chapter 5: Trade & Protectionism
Chapter 6: Researching Global Markets
Chapter 7: Selecting Foreign Markets
Chapter 8: Entering Foreign Markets
Chapter 9: Global Product & Services
Chapter 10: Global Distribution Strategies
Chapter 11: Global Pricing Strategies
Chapter 12: Global Communication & Sales Strategies
Chapter 13: Global Marketing Strategy and Implementation
Chapter 14: The Marketing Strategies of Emerging Market MNEs
Chapter 15: The Future of Global Marketing

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international business;international marketing;global business;strategic marketing;foreign markets;global communication;global strategy